Ferrari
For Ferrari, AI is a fan relationship tool
- Revenue, 2025
- $8B
- Industry
- Motor Vehicles & Passenger Car Bodies (SIC 3711)
- Institutional holders
- 710 at 30 Jun 2026 (718 the quarter before)
- SEC number
- 1648416
- LEI
- 549300RIVY5EX8RCON76
Source: SEC EDGAR filings and company facts, SEC Form 13F; checked 26 Oct 2026
Ferrari uses AI where a luxury brand needs it most: in its relationship with fans. Its Formula 1 team rebuilt its app with IBM around an AI companion and AI-written race stories.
Ferrari is a Dutch holding company that controls Ferrari in automotive industry, headquartered in Amsterdam, founded in 2013.
Source: Wikidata
Source: IBM Newsroom, IBM debuts new AI-powered features for the Scuderia Ferrari app, May 2026
Source: SEC EDGAR
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